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Question #3: "What are the objectives of your sessions?"


  • Provide participants with new skills to generate, manage, and apply ideas;

  • Identify places to find good ideas;

  • Practice the four roles of the creative process: Explorer, Artist, Judge, and Warrior;

  • Open the mental locks that prevent the emergence of new ideas;

  • Establish methods for fertilizing your work environment so that it fosters innovation; and,

  • Give each participant an insight into his own particular creative thinking style; and, put together an “action plan” for each participant to apply the benefits of the session to his or her work.

Copyright © 2009. Roger von Oech.     All rights reserved