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Question #4: "What is your background?"


spacer As long as I can remember, I've been interested in ideas and how people get them.

I received my Bachelor's degree from Ohio State in history and philosophy. I also won various honors: Phi Beta Kappa, President's Scholarship Award, Scholar-Athlete Award.

I earned my Ph.D. from Stanford University in a self-conceived interdisciplinary program in the "History of Ideas."

Upon graduation, I went to work for IBM as a marketing representative selling data base and data communications applications. While there, I learned two important lessons:

  1. You can have a great idea, but if you can't sell it, it won't get very far; and,

  2. Many people develop tunnel-vision and thus miss a lot of good ideas around them.

In 1977, I started my own company, Creative Think, to stimulate creativity and innovation in business. I especially enjoy the diversity of the problems and companies that I get involved with.

I'm married (my wife Wendy is involved with Creative Think) and we have two children, Athena and Alex. My hobbies include Masters swimming and collecting old television commercials.


Copyright © 2009. Roger von Oech.     All rights reserved