Card #4 – ”Look Elsewhere”

Card #4 – ”Look Elsewhere” from the Creative Whack Pack

Available on the iOS App Store and as a physical deck of cards

You can’t see the good ideas behind you by looking twice as hard at what’s in front of you.

Finding new ideas is like prospecting for gold. If you look in the same old places, you’ll find tapped out veins. But if you venture off the beaten path, you’ll improve your chances of discovering new idea lodes.

For example, mathematician John von Neumann analyzed poker-table behavior to create the “game theory” model of economics.

Designer Charles Eames borrowed from his experience making custom-fitted plywood splints for wounded airmen during World War II to create a new line of aesthetically stunning chairs.

— Where else can you look for ideas?

— Think of a letter in the alphabet. Now think of three places that begin with that letter. What ideas might you find if you went there?

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