Whack
A Gift for Your Creative Gift!
Introducing the glorious new edition of Roger’s classic creativity work: A Whack on the Side of the Head.
A Whack on the Side of the Head
352 pages. Grand Central Publishing
(Hachette Book Group).
ISBN: 9781538759417.
The million-selling creativity classic with “lasting appeal,” A Whack on the Side of the Head
is now available in an updated and revised edition, inspiring readers to unlock their creative
thinking with thought-provoking examples, famous historical anecdotes, mind-bending
puzzles, and so much more!
“Let’s start with the best: A Whack on the Side of the Head, a book about increasing creativity. It is easy to understand its lasting appeal”.
―The New York Times
For more than four decades, A Whack on the Side of the Head has been a consistent leader in stimulating creativity and innovation. Translated into twenty-five languages, Roger von Oech’s bestselling classic is back—and better than ever!
Completely revised, enlarged, and supercharged with new ideas, this definitive edition offers more stories and exercises to bring its famous innovation boosters to a new generation.
- Learn how to overcome the ten biggest mental locks and unleash your full creative potential.
- Use the four roles of the creative process—Explorer, Artist, Judge, and Warrior—to generate and apply new ideas.
- Exploit the power of discontinuity, constraints, and “playing the Wise Fool” to find the “second right answer”!
Over the years Whack has been used as a primary resource in courses ranging from Creativity, Entrepreneurship, Design Thinking, and Project Management to Engineering, Life Skills Coaching, Psychology, and Art!
