Card #33 – ”Exaggerate” from the Creative Whack Pack
Available on the iOS App Store and as a physical deck of cards

Imagine:
• A joke so funny that you can’t stop laughing for a month.
• Paper stronger than steel.
• An apple the size of a hotel.
• A jet engine quieter than a moth beating its wings.
• A home-cooked dinner for 25,000 people.
Think big: what if your concept were a thousand times bigger, louder, stronger, faster, or brighter? What if the number of people who could use it were increased a thousand-fold?
Think small: what if it were only one-thousandth as powerful, fast, costly, or complicated as before?
Think long term: what if your concept had a life span of a thousand years?
Think short term: what if it were over in a minute?
— How can you exaggerate your idea?
— What would happen if you took one part of your concept and greatly distorted it?
— What if your deadline for finishing your current project were three minutes from right now? What would you do?